The Alley theatre celebrated its 75th anniversary with custom banners that were displayed along the streets of the theatre district in downtown Houston. The celebrated such iconic building often visited by many, reminding houstonians that they Alley is their theatre.  A total of twelve banners were created, each with a resident acting actor in a memorable role. 

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The branding was also adopted to other mediums from digital videos to large scaled signage on the facade of the building.