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The Digital Season

In response to the Covid-19 pandemic, and with the theatre completely closed, the Alley embraced and produced digital content for theatre-goers to enjoy from home.

The identity combined the Alley logo with web elements to enhance the digital 

experience atmosphere aimed for. The result was a clean and simple identity that paired with the Alley brand and could be combined with the opening credits of the digital productions. In addition to the identity and animated introduction, the project was a collaborative effort involving video, sound and scenic designers to fully produce a total of 10 fully produced short clips.

Every video had a distinct feel, allowing for the exploration of typography, color and form. Below are a few of my favorite clips.

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