The narrative for the 2014 Unicef Annual Report was driven

by the voices of children around the world. It incorporated a child-like world where pages are full of color, whimsical clouds, abstract patterns and nurturing imagery often associated with the organization.

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The report featured a set of illustrated bookmarks, representing three children from different parts of the world. The stories of these characters take life inside the report as each faces a different situation and narrate how their life changed thanks to the help received from Unicef.